Why Sales Architects
You may ask what is a Sales Architect and why do I need one. Look at it as building a house. You need an architect to design a new house for you or you want to renovate and need plans for that. An architect understand design principles and what you can do and not do. He understand how a house is build from the foundation up. If it is existing what is the carry walls and what can be removed and not. If it is a good architect your house will be better afterwards or the new house will work the way you want it. With all the right elements like light, layout, space etc to make it functional but beautiful as well.
The same way a sales architect come into your business and design a new structure or renovate and old one to make it better. He knows where to break down and build new walls and when to start from scratch and build a whole new system.
Ultimately the goal is to give you freedom to run your business efficiently.